The
Helicopter Plan

Imagine building a staircase with one hundred steps. The
foundation for each and every step must be in place in order
to support the steps as you go upwards. Clearly as you build a
solid foundation you will find that adding and climbing the
subsequent steps becomes easier. Once the foundation is in
place, your focus can easily shift to adding and climbing the
remaining steps as fast as you can. After reaching the third
step you seem to have got the hang of this process. You can
now look forward and see exactly how the remainder of the
steps will be built. For the first time you have not only a
clear vision of the end game but you can actually see how you
are going to get there. Your confidence and enthusiasm have
never been higher.
At this point, you have two choices to make. The wise
choice would be to continue building the foundation and steps
exactly as you now see them. Your experiences combined with
the clarity you have gained about the path to the top have
positioned you well for success. Or, you could let your
enthusiasm turn into impatience and go for the shortcut. You
can decide it is time for the helicopter plan. You let all of
your prior judgment and planning fly out the window.
Surprisingly, many leaders do this despite learning by
experience that creating a strong foundation enables the steps
to be built, starting with the first step. Since you can see
them so clearly, you decide to jump to step forty two.
The helicopter flies high enough so you can drop a tall
pole that is the correct height for step forty two. Then you
climb out on to it and celebrate the achievement. You are a
hero! You have left all of those other suckers behind by
leaping forward while they slowly and doggedly build their
plans. Then you turn your focus forward to step forty three.
Suddenly, the gap between forty two and forty three is a
chasm. There is no foundation supporting forty three and guess
what? There is no place for that helicopter to land to pick
you up and try that pole trick again. Worse yet, you have
discovered that the world had become a rather wobbly place.
Balancing that tall thin pole to keep it vertical to support
you and your team and all the promises you have made to the
marketplace is becoming a mighty challenge.
As Judi Adler said, “Champions know there are no shortcuts
to the top. They climb the mountain one step at a time. They
have no use for helicopters!” If a helicopter pilot and a
mountain climber both reached the same summit, which one has
the greater achievement? Which one really understands and has
overcome the challenges of the mountain? That foundation of
knowledge and experience under step forty two is a weak and
flimsy pole. It certainly cannot support adding more steps for
you to proceed with your journey. Now you are stuck. You
realize that in order to go forward you have to go back and
build the foundation that was required in steps four through
forty one. To add to the challenge, you have to keep step
forty two afloat and balancing precariously while you go back
and work on the earlier steps in the right order. Do you have
sufficient resource and capacity to take all of this on, or
will the effort cause you to falter permanently.
Assume you even make it back to step forty two with a new
solid foundation behind you, you may find that you have to
completely rebuild step forty two as well. This is because it
was the wrong step, built on the wrong foundation. In order
for it to play its proper role in helping you get to your goal
– step one hundred – it will need to be rebuilt. Meanwhile you
have customers, employees, investors, and a lot of other
resources and expectations invested in what the original step
forty two was promising. Getting all of that back on track
with your new (“original”) foundational steps is another
challenge and resource drain.
What does the helicopter plan produce?
- A major disruption and diversion to a plan that had just
become clear.
- A major drain on resources as you first go back and
rebuild the foundation and earlier steps while keeping the
new step going in some fashion.
- A major drain on resources while you rebuild the step
forty two and managed to reset expectations that were
created by it.
You always have to come back and work on the steps you
missed. It takes twice as much energy to do this, and very
inefficiently. Along the way, you will find that many of the
steps you thought you had complete now have to be redone. By
finally following the correct sequence of steps you have built
a new foundation and better platform on which to move to the
next step. Old “completed” steps may have been built on shaky
ground and now need reworking. This rework causes you to spend
time and energy that takes you away from making progress on
the next step. The combination of rework and parallel working
on steps at different stages in the process can be sufficient
impedance to choke your project to a dead stop. Imagine if all
that resource and time had been devoted to the original plan?
The old adage, “less haste, more speed” seems apt advice to
people who make that fateful helicopter plan choice. Large
complex projects including, business startups, new ventures,
product launches, and corporate branding initiatives can all
benefit greatly from leadership that understands and commits
to the idea that you need to slow down before you can
accelerate. By diligently following the plan you so carefully
developed and proved to be working, you will be in a better
position to go faster later on when it really counts. The kind
of speed that powers the momentum to drive your business to
success comes from a solid foundation that is built on
planning, research, testing, practice, and leadership
commitment to stay with the program.
“But what about change?”, you might ask. Certainly you need
to adapt your plans and strategies and actions if changing
conditions would impact your project. You will have a far
greater ability to adapt to change and stay in control of your
plan if you follow the plan. In the helicopter approach, what
would happen if conditions changed while you were standing on
your flimsy pole at step forty two? You’re barely staying
upright and now you have to adapt to a change? By following
through with all the steps in your plan you will:
- Be prepared to accelerate and adapt to change when it
really counts.
- Make the most efficient use of resources to execute your
project.
- Avoid costly rework and parallel activities.
- Significantly reduce the risk of failure and increase
the assurance of success.
Every time you are tempted to call for that helicopter
shortcut, make the choice instead to become a champion and get
on with it!
Patrick Smyth is a leadership navigator and advisor to leaders
of high growth and emerging businesses. He creates compelling
visions and comprehensive strategic plans, and coaches on
effective leadership and management practices. He is a
recognized speaker, trainer, coach, and international business
strategist and author of the book Elephant Walk: Balancing
Business Performance and Brand Strategy for the Long Haul.
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