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ELEPHANT WALK is an easy to read and sometimes
entertaining analogy from the world of African elephants. The
book shows how businesses can benefit by emulating the lords
of the jungle. The author paints a picture that illustrates
how the different elements of any organization can be aligned
to produce sustained profitability and customer relationships
for the long haul.
YOU WILL LEARN:
*
To create sustained profitability means aligning your whole
business
* Aligning all operational resources with the
brand promise increases profits
* Customer perception is the result of all their
experiences with your business over time
* Customer focused brand strategies make you
stand out from your competitors
CHALLENGES BUSINESSES FACE:
* Leaders
often lack understanding of the role of the brand – it’s way
more than a logo
* Operating performance metrics often fail to
measure the actual customer experience
* Poor alignment with the brand promise results
in wasted time and money
* Focusing on competitors, not customers, weakens
perceived value and customer loyalty
WHO SHOULD READ THIS BOOK?
Business and
nonprofit leaders ~~ Corporate executives ~~ Chief marketing
officers ~~ Branding leaders ~~ and You... |
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